Breaking | How a helmet can change emerging markets.
Bob Eco introduces a safe and affordable helmet to promote road safety in emerging markets.
As part of Bob's commitment for global road safety Bob Eco has announced to provide safe and affordable helmets for motorised two-wheelers in African countries. Thousands of certified helmets will be available for local Bob Eco partners throughout Africa. Bob Eco wants to contribute to the reduction of motorcycle-related fatalities in support of the UN Decade of Action for Road Safety 2021-2030 — as research shows that helmet wearing is one of the most effective road safety interventions, reducing the number of head injuries among motorcyclists by around 45%.
The Africa helmet market is anticipated to register proliferation in the coming years. The increasing number of deaths caused by road accidents are raising the adoption of a helmet for safety which propels the growth of the market. A growing need for the helmet are fuelling the demand for the motorcycle helmet market.
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